The award ceremony which has been in running for 10 years, appears to be a no-show this year, and if this happens, it will mark the first time ever, that the awards will not be holding.Founded in 2006, by the Hip Hop World Magazine of Nigeria to recognize outstanding work in the Nigerian music industry.
The annual ceremony features performances by established and promising artists, and it is broadcast live on HipTV to television viewers across Nigeria The 2006 and 2007 editions of The Headies were held at the Muson Center in Onikan, Lagos State. From 2010 through 2012. The Headies were held at the Eko Hotel and Suites in Victoria Island, Lagos. Several media personalities in Nigeria have hosted the annual ceremony, including Darey Art Alade, D’banj, Dakore Egbuson, Banky W., Rita Dominic, M.I, Tiwa Savage and Dr SID.
The 2015 edition, which held on January 1, 2016, was famous for its celebrity clashes. They involved Don Jazzy and Olamide going head to head, after Mavin Record’s Reekado Banks, won the ‘Next Rated’ award over the more popularly acclaimed YBNL rapper, Lil Kesh. The category honours the most promising musician during the year in review, comes with a brand new ride for the winner. In 2013, Burna Boy angrily stormed out of the event after losing out to Sean Tizzle
A source who works at HipTV told Pulse, that no word has been shared in-house about the event, with staff left in the dark about the awards. “Nobody has heard anything, neither has anyone whispered or shared information,” our source says. “At the moment, the boss (Animashaun), is not saying anything to anyone, and nobody knows what will happen”.
HipTV VJ, and productions lead, Olufemi Ajayi (aka VJ Femi), is certain that the awards will hold. The video jockey who is popular for his extensive work in the media house, revealed via telephone that the event will definitely hold this year, but no date has been chosen. “The Headies will hold. We are yet to choose a date, but once that is done, we will announce”, Femi said.
Last minute shows and postponements of The Headies are not new. In 2007, the second edition of the awards was held on March 17, the first quarter of the year. But over time the event has slowly slid through the year, moving from the first quarter to the second, and through the third. The 2009 and 2010 shows were held in the month of May, 2011 and 2012 were in October, 2013 and 2014 came in December, while 2015, was moved out of the calendar year for the first time in its history, and into the first day of 2016.
The past two editions have also been postponed from earlier announced dates by the organisers, although the shows later held at the new dates.
The Headies situation comes in a time when local award shows are experiencing difficulties in organisation, planning and sponsorship. The 2016 edition of the Nigeria Entertainment Awards, (NEA) was filled with reports of shoddy organisation, and the inability of the organisers to meet requirements of the hosts and certain performers. Another popular Nigerian award ceremony, Nigeria Music Video Awards (NMVA), failed to hold in 2015, and only just released a list of winners without a ceremony. Sources say this was caused by a lack of sponsorship.
This year, the Nigerian economy is in a recession, as corporate firms are struggling to survive high inflation rates, unsteady foreign exchange market, and an unavailability of new business due to a lack of funds from investors Has the Headies also been affected by this? Has the dismal state of the Nigerian economy affected what has become one of the symbols of the Nigerian music industry? A source close to Ayo Animashaun revealed that this is not the case, and plans are in place to get it running in the last quarter of 2016.
“It is definitely holding”, the source said, choosing to stay anonymous. “Ayo is just waiting to sort out a few things, but it will hold in December”